Maybank Kim Eng Singapore

 

digital transformation

Adoption, retention, and satisfaction

Despite launching a web and a mobile app for its investors, Maybank KE has not been attractive enough among millennials.

 
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Project Summary

Maybank Kim Eng (KE) Singapore has a very low share of young adults population in their customer base. Currently, Maybank KE’s investment platform lacks usability and some key factors in driving satisfaction, leading to far lower customer loyalty.

 

 
 

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We are outcome-driven as much as we are data-driven. We don’t sell fluffy advices, only those that will bring success to our clients’ business cases.

 
 
 

 

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